Privacy Policy

1 Who We Are

This privacy policy applies to Cubed Business Solutions Ltd, a company registered in England and Wales.

For the purposes of UK data protection law (UK GDPR and the Data Protection Act 2018), we are the data controller — meaning we decide how and why your personal data is used.

If you have any questions about this policy or how we handle your data, please contact us using the details at the bottom of this page.

2 What Data We Collect

We may collect the following personal information when you submit an enquiry form on our website:

• Full name
• Phone number
• Email address
• Service of interest (e.g. Merchant Services, Marketing, AI Audit)
• Business type or sector (where provided)
• Any additional information you choose to include in the free-text field

We do not collect sensitive personal data (such as health information, financial account details, or payment card numbers) through our website forms.

3 How We Collect Your Data

We collect your data when you voluntarily complete and submit an enquiry form on our website. Our forms are processed through Tally (tally.so), a third-party form platform. Tally stores form submissions securely and is GDPR compliant. You can view Tally's privacy policy at tally.so/privacy.

We may also collect data if you contact us directly by phone or email.

4 Why We Use Your Data (Legal Basis)

Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:

• Legitimate interests — to respond to your enquiry and contact you about the service you've expressed interest in. We have assessed that this does not override your rights and freedoms.
• Consent — where you have explicitly agreed to be contacted for marketing purposes.

5 How We Use Your Data

We use the information you provide to:

• Contact you by phone or email to follow up on your enquiry
• Arrange a consultation, site visit or Teams call at your preference
• Provide you with information relevant to the service you enquired about
• Improve our services and website based on feedback

We will not use your data to send unsolicited marketing communications without your explicit consent, and we will never sell, rent or trade your personal data to third parties for marketing purposes.

6 Who We Share Your Data With

We only share your data where necessary to deliver our services or where required by law:

• Tally — our form processing platform, which stores your submission securely
• Service delivery partners — where you have enquired about a specific service and we need to pass your details to a trusted partner to fulfil that service (e.g. a card payment provider). We will always inform you before doing so.
• Legal or regulatory authorities — if required by law

We do not transfer your data outside the UK or EEA without appropriate safeguards in place.

7 How Long We Keep Your Data

We retain your personal data only for as long as necessary:

• Enquiry data — up to 12 months from the date of your enquiry, or until we have resolved your enquiry, whichever comes first
• Customer data — for the duration of our business relationship plus up to 6 years (in line with UK legal requirements)

You may request deletion of your data at any time — see Your Rights below.

8 Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access — request a copy of the data we hold about you
• Right to rectification — ask us to correct inaccurate data
• Right to erasure — ask us to delete your data ("right to be forgotten")
• Right to restrict processing — ask us to limit how we use your data
• Right to data portability — request your data in a portable format
• Right to object — object to us processing your data on the basis of legitimate interests
• Right to withdraw consent — where we rely on consent, you may withdraw it at any time

To exercise any of these rights, please contact us using the details in section 11. We will respond within 30 days.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

9 Cookies

Our website currently uses only essential technical cookies necessary for the site to function. We do not use advertising or tracking cookies at this time.

If we introduce analytics or marketing cookies in the future, we will update this policy and display a cookie consent banner accordingly.

10 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last updated" date at the top of this page.

We encourage you to review this page periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.

11 Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or your personal data, please get in touch: